Everyone, AdvertisingPawn is becoming Flip Flap Wax.
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Flip Flap Wax is a blog about video games and how they impact advertising, marketing, branding, and our behaviors in general.
Hope you’ll feel like joining the party 
As if he read our article on how game dynamics can create better products and services yesterday, Seth Priebatsch (top chef at SCVNGR) went back in the past and presented his vision of how to add a game layer on top of the world in a 12 minutes TED Talk.
*Engagement*. The important word that advertisers and marketers put at the top of their PowerPoint pyramids, as the holy Grail that crowns a successful campaign. Video games provide an extraordinary degree of engagement. And it is quite surprising that it took so long for marketers to realize that they would be wise to look at game design principles and recipes to craft better advertising campaigns.
