Adobe Cards
Fancy animation by Adobe, Goodby and 3 months of Mike Kellog’s time to promote the new Creative Suite 3.
The viral marketing sensation of the last 15 minutes
So obviously viral. Yet so captivating. Five years ago, we used to assume these videos were real only to realize they weren’t. Now, we just assume they’re always fake, only to realize that they usually are.
Box of swag
The world is increasingly dependent on all things digital. We don’t read newspapers, we check our RSS feeds. We don’t date, we superpoke. Soon, we won’t eat, we will download food on our desktops. To fight this scary future, Matter has created the Matter box, a box full of “swag” (stuff we all get) that “gives companies a way to connect and talk to people in the physical world”. In other words, this is advertising that you’ll want to keep. Such a nicer future.
Advertising steals everything
The latest on an abundant list: face sleeves.
- The originals.
- An ad campaign that tries hard to own the idea.
- And another ad campaign that has no idea why it’s even trying.
Michael Bay is awesome
Free online traffic stats tools
Quantcast, Compete, Alexa, Justnet. Careful, there is a trap.
The 10 best web applications
Including webmails, social networks, blogs, and a knit and crochet community. And no, there is no a trap.
Timeline of web browsers
A little like “egg or chicken?” except with an answer.
The Morph concept
The power of nanotechnology seen by Nokia (video at the bottom).
Stage 6 feet under
DivX raises up the white flag for Stage 6. Meanwhile, Dailymotion joins Vimeo and Veoh in the still waters of high resolution online video.
College students use the web to stay in touch and be entertained
Because poking is fun.
Videogames industry facts
38% of gamers are women.
Average age of the typical gamer is 33.
Average age of the most frequent game purchaser is 38.
80% of console game purchasers were over 18.
Tough times for stereotypes, even if it looks like males show greater mesocorticolimbic
system activity than women during play. In less-than-five-syllabi words, males are neurologically more likely to become hooked on video games.
More teenagers ignoring CD
48% of teenagers bought no CDs in 2007.
The ebb and flow of movies
Fantastic interactive graph from the New York Times stressing the drastic change in box office revenue models. From small peaks and long tails in the 80s to huge spikes and short tales now. The power of hype?
This newsletter sucks and is read by 4 people worldwide
A little slice of honesty doesn’t hurt.
Don’t drink too much if you win a Gold Lion at Cannes
Some did. They regret it.
One page magazine
Extracting the commercial essence from traditional editorial print magazines.
Lunch Box
Hello, we work hard and don’t have time to go out much. So we decided to invite some bands to play at our office.
No email please
A mass email talking about reducing the email mass? This newsletter is so full of contradictions.
What do you do with your spam?
Visualize it.
Recycle it.
Redesign it.
Realfield
What would happen in Garfield minus Garfield? Or if Garfield was a real cat.
“ Social ads don’t work as well because people are being social, not searching for, something. […] The ads that will work best aren’t those where people have to leave the site, but those which allow you to stay and keep hanging out. But trivial things like games and contests can only be novel for so long…” - Joshua Porter, in Why social ads don’t work.
