Archive for September, 2007

Apple | Think Different

Published at September 24, 2007 in Ad Orgies. 0 Comments

006 Apple | Think Different

006-01 Apple | Think Different


1997 was a time when Steve Jobs returned to put a fallen-from-grace Apple back on tracks.

1997 was Apple’s emotional celebration of influential creativity. A collection of unconventional figures admired for their visionary achievements in their respective fields : Muhammad Ali, Lucille Ball and Desi Arnaz, Miles Davis, Bob Dylan, Amelia Earhart, Thomas Edison, Albert Einstein, Jim Henson, Alfred Hitchcock, John Lennon and Yoko Ono, Martin Luther King, Rosa Parks, Pablo Picasso, Jerry Seinfeld, Ted Turner and Frank Lloyd Wright.

1997 was Allen Olivo – former Apple’s Worldwide marketing communications senior director, today at Yahoo! – explaining his company’s motto : “we make computers for those creative people who believe that one person can change the world”.

1997 was the rebirth of one of the most inspiring – and grammar-defying - brand signature ever imagined.

1997 was Apple’s second 1984.

”Think Different” Print Campaign (click on the thumbnails to enlarge)
Apple – Think DifferentApple – Think DifferentApple – Think DifferentApple – Think DifferentApple – Think Different

Apple - 1984

Shaw’s quote kindly suggested by : Steve Simpson

Brand Tribute | Honda

Published at September 20, 2007 in Brand Tribute. 2 Comments

005 Brand Tribute | Honda

005-01 Brand Tribute | Honda


This is about making automotive advertising without a complacent car packshot.
This is about the very essence of confident optimism.
This is about an impossibly warm voice (Garrison Keillor’s) that makes even the most hairless shiver.
This is about the blessed synergies erupting from a close cooperation between planning and creative.
This is about advertising pawns that chose to dig ideas into the culture of the brand, rather than hop on a desperate quest for frigid consumers’ insights.
This is about brilliant minds allowed to shine.
This is about the maverick Feel Good Inc. of our industry.

005-02 Brand Tribute | Honda

Honda – OK Factory

Honda – The Cog

Honda – Grrr

Honda – Impossible Dream (see the making of here)

Honda – Asimo

Honda – Senses

Honda – Bobbleheads

Honda – Choir

Honda – Hondamentalism

Honda – Cannes Remix 2007