The web is wet. Dove and Ogilvy just launched the follow-up to â€Evolutionâ€, the double Cannes Grand Prix sensation of last year.
Made within the budget of another Dove’s film (the less slap-in-your-face and more testimonial-heavy Daughters), â€Evolution†raised a bold concern about the definition of beauty in today’s society, obsessed with perfection, hypnotised by images, erecting advertising as a modern simulacra of reality.
No wonder that, facing this narrowed definition of beauty and unilateral pressure to conform to peer/media expectations, our collective self-esteem has vanished.
â€Onslaught†continues to hammer the most relevant question of all – and Dove’s juicy strategy for the past few years: what if this has all gone a bit too far?
