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Author Archive for Adpawn
Advertising Pawn knows how to remain culturally relevant and contemporary. In times of gloomy recession and depressing headlines, we provide you with an article on suicide and how to end your life with a bang (or a splash).
Advertising despises normality. In our world, you don’t smile; you laugh out loud while rolling on the floor, acrobatically sipping a can of Coke. You don’t smell good; you irradiate your surroundings with a scent that brings every hot girl’s sense of self-esteem so low that you can have sex with them on the spot. You don’t just drive a car to run errands (boring); you ride it like a wild horse with absolutely no destination to go to.
Advertising just loves hyperbolic behavior. In our world, suicide isn’t morose and heart-crunching (let’s leave that to real life). We prefer to consider suicide as the epitome of a relationship with a brand. After all, suicide is just the doubt looking for the truth, which means that our products become the ultimate reason to live, die, or think of life differently.
Of course, this tactic might shock the easily offended whenever evoked too bluntly; which is why we often address suicide metaphorically (replacing humans with animals, insects or blurbs of all kinds) and with a heavy dash of humor to diffuse potentially constipated reactions.
Enjoy the controversy below. And if you want more shock, feel welcome to read our article on the Shock Doctrine.
Video gaming is now a bigger industry than DVDs, box office revenues, movie rentals, music or even books. Mario killed the Ringo Starr, but you probably didn’t even know it.
Well, once again, we’re here to help. Advertising Pawn presents another world-exclusive - and word-elusive - report from the Super Task Force United (STFU) commissioned by notorious advertising agency RDA International.
54 oh-my-god-this-is-awesome slides packed with dare, motherly affection, and a good dash of future; to better grasp where gaming stands today.
WARNING: This deck does NOT include the words “insight”, “aspirational” or “proactive”.
You can find the deck embedded in Slideshare-quality below, but we strongly recommend downloading the full PDF (complete with keynote comments) from this page.
And if you’re still on a video games rush after digesting this PowerPoint, please feel welcome to read our exhaustive and exhausting brand tribute on PlayStation, too.
