Archive for the 'Brand Tribute' Category

Brand Tribute | Absolut Vodka

Published
by
Adpawn
on November 29, 2007
in Brand Tribute
. 0 Comments

013 Brand Tribute | Absolut Vodka

013-01 Brand Tribute | Absolut Vodka


It was advertising’s most legendary saga. Or maybe it wasn’t but we love hyperbolism. 25 years of advertising greatness (1981-2006) braced by thousands of ideas revolving around the same enduring, biblical concept : an iconic bottle + a two-words punchline = limitless possibilities - or at least enough to fill in two amazingly insightful retrospective books: Absolut Book and Absolut Sequel and amazingly well documented here.

It ended with quite a dramatic death, being replaced in January 2006 by “The Absolut Vodka“ campaign, likening the vodka to Marilyn Monroe, Steve McQueen, the Statue of Liberty or the rock club CBGB, but falling surprisingly flat and devoid of the fine irony and elegance of thinking that made its legend legendary.

Launched this year, the new new campaign from TBWA\Chiat\Day, New New York tries to retie with the brand’s heyday creative frenzy by introducing the very maleable “Absolut World“ concept, asking what if everything in the world was approached in an Absolut way of thinking.

013-02 Brand Tribute | Absolut Vodka

Let’s hope this juicy strategic playground will be large enough to spark that dialog for the 25 coming years.

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Absolut – Swim

Absolut – Protest

Absolut – Cab

Absolut – Moon

Brand Tribute | Ikea

Published
by
Adpawn
on November 14, 2007
in Brand Tribute
. 2 Comments

012 Brand Tribute | Ikea

012-01 Brand Tribute | Ikea


Advertising is at its smartest when it’s audacious enough not to be condescendant towards its target. When it tickles the splinters we have in our guilty souls in order to alter our behavior.

Ikea will die the day it fails at convincing shoppers to discard their ageing furniture and replace it with brand new Swedish products. The entire business model of Ikea is built to fight reluctancy to change.

By personifying furniture and giving them a life of their own (This is Living?) in some of their recent commercials, the grey eminences behind the Ikea brand (be they Crispin Porter + Bogusky or CLM BBDO, etc.) tackled our irrational attachment to furniture.

Ikea’s marketing and in-store tactics have been praised enough for their visionary take on consumer experience. It does come with no surprise that the very nature of Ikea advertising is wrapped in witty originality and humorous look on simple-but-clever truths (furnitures are a cure for our sinful love of chaos). For a brand of the many, this combinaison is rare enough to be praised.

From relationship to “relationshop”; the history of Ikea features in moving images below.

Ikea – Lamp

Ikea – Moo Cow

Ikea – Fright

Ikea – Love Story

Ikea – Le Canapé (The Sofa)
Tagline: “Furniture doesn’t die. It just needs to be changed. R#act.”

Ikea – L’Armoire (The Wardrobe)
Tagline: “Furniture doesn’t die. It just needs to be changed. R#act.”

Ikea – La Table en Formica (The Table)
Tagline: “Furniture doesn’t die. It just needs to be changed. R#act.”

Ikea – Home

Ikea – Girlfriend

Ikea – Spaghetti

Ikea – Little Cars

Ikea – Under the Mess

Ikea – Time to Leave Home?

Ikea – Potatoes

Ikea – Winter Sale

Ikea – Unlimited

Brand Tribute | Honda

Published
by
Adpawn
on September 20, 2007
in Brand Tribute
. 2 Comments

005 Brand Tribute | Honda

005-01 Brand Tribute | Honda


This is about making automotive advertising without a complacent car packshot.
This is about the very essence of confident optimism.
This is about an impossibly warm voice (Garrison Keillor’s) that makes even the most hairless shiver.
This is about the blessed synergies erupting from a close cooperation between planning and creative.
This is about advertising pawns that chose to dig ideas into the culture of the brand, rather than hop on a desperate quest for frigid consumers’ insights.
This is about brilliant minds allowed to shine.
This is about the maverick Feel Good Inc. of our industry.

005-02 Brand Tribute | Honda

Honda – OK Factory

Honda – The Cog

Honda – Grrr

Honda – Impossible Dream (see the making of here)

Honda – Asimo

Honda – Senses

Honda – Bobbleheads

Honda – Choir

Honda – Hondamentalism

Honda – Cannes Remix 2007