The web is wet. Dove and Ogilvy just launched the follow-up to â€Evolutionâ€, the double Cannes Grand Prix sensation of last year.
Made within the budget of another Dove’s film (the less slap-in-your-face and more testimonial-heavy Daughters), â€Evolution†raised a bold concern about the definition of beauty in today’s society, obsessed with perfection, hypnotised by images, erecting advertising as a modern simulacra of reality.
No wonder that, facing this narrowed definition of beauty and unilateral pressure to conform to peer/media expectations, our collective self-esteem has vanished.
â€Onslaught†continues to hammer the most relevant question of all – and Dove’s juicy strategy for the past few years: what if this has all gone a bit too far?
The first video leaves you speechless as the claim appears on video. Ther’s no room for reply, it goes simply straight to the point. You evaluate originality in human beings whilst the brand sells itself out as a carrier for a positive message. Brilliant.