Advertising Pawn

For a topic as effervescent as environment (or as cynically hype as global warming), advertising has often had a knack for being trite, joyously bathing in clumsy complacency and suspicious attempts at playing the stifling moralising father figure, sometimes threatening, or sometimes purely desperate.

Rare are the slick acumens that dare to go beyond the simple fact enumeration and execute a tart creative pizzazz. And in an industry often taxed of being pure visual pollution, it’s probably irony in a nutshell that they, somehow, even managed to exist at all.

Greenpeace – Copy Machine