Video gaming is now a bigger industry than DVDs, box office revenues, movie rentals, music or even books. Mario killed the Ringo Starr, but you probably didn’t even know it.
Well, once again, we’re here to help. Advertising Pawn presents another world-exclusive - and word-elusive - report from the Super Task Force United (STFU) commissioned by notorious advertising agency RDA International.
54 oh-my-god-this-is-awesome slides packed with dare, motherly affection, and a good dash of future; to better grasp where gaming stands today.
WARNING: This deck does NOT include the words “insight”, “aspirational” or “proactive”.
You can find the deck embedded in Slideshare-quality below, but we strongly recommend downloading the full PDF (complete with keynote comments) from this page.
And if you’re still on a video games rush after digesting this PowerPoint, please feel welcome to read our exhaustive and exhausting brand tribute on PlayStation, too.
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